Blog

The economic shifts AI is bringing to Salesforce consulting — what's getting cheaper, what's getting more valuable, and what the agency model looks like now.

The actual workflow I run for AI-assisted Apex development — what AI handles well, what it gets wrong, and the prompts that survive code review.

Fifteen years of Salesforce, ten orgs, three major platforms shifts, and a long list of mistakes. The lessons I'd pass back to the version of me who started in 2010.

The SOQL antipatterns I keep finding in code review, the patterns that replace them, and the trade-offs nobody explains — from years of production Salesforce.

The CRUD and FLS enforcement patterns that actually pass AppExchange security review — and the antipatterns the scanner keeps flagging.

Most Salesforce orgs start with a handful of triggers and end up with a mess. Here's the framework I've used across government, financial services, and ISV orgs — and why the boring parts matter most.

Salesforce has been nudging us toward permission sets for years. Here's how I actually did the migration on a large government org — the strategy, the gotchas, and what I'd do differently.

Everyone talks about CI/CD for Salesforce, but most guides skip the hard parts. Here's what I've built with GitHub Actions, scratch orgs, and delta deployments — and the compromises you'll have to make.